BOOK CHAPTER
EXPLORING INFORMATION SYSTEMS RESEARCH BOUNDARIES (EISRB)
– SERIES 4 –
(eISBN: 978-967-17741-1-3)
PREFACE:
Information System is associated to the fields of computer science, business and management, which strategically focuses on the design, deployment and impact of ICT to the individual, society and also businesses. The diversified nature of IS has brought about the interactions between the technological system and the social system, hence fostering various interdisciplinary research to a wider perspective.
In Malaysia, the IS research community is led by the Malaysia Association for Information Systems (MyAIS), which is also one of the international chapters with the Association for Information Systems (AIS). AIS is an international, non-profit professional association that undertakes the mission to serve the society through the advancement of knowledge and the promotion of excellence in the practice and study of information systems. As a leader in Malaysia IS community, MyAIS always work closely with faculty, school or research group from public and private universities to synergize the expertise for the purpose of research, publication and commercialization.
In promoting research and the knowledge sharing culture among the IS communities, MyAIS, Computing UUM and ISSIRG UTM have collaborated to organize the fourth Malaysia Doctoral Consortium for Information Systems on the 24th October 2021 via online seminar platform. Eight research proposals are accepted and all these proposals are now available as a Book Chapter in MyAIS website. This Book Chapter entitles “EXPLORING INFORMATION SYSTEMS RESEARCH BOUNDARIES (EISRB) – SERIES 4” serves as valuable insights to researchers and practitioners, as well as those who are interested in the IS domain to know the current IS research in Malaysia. The list of chapters are as follows:
| Chapter | Title | Page |
| 1 | Exploring Model of Integrated Online Marketing Communication Tendencies in Medical Tourist and Tourist Patient’s Intention: A case from Malaysia | 1 |
| Ayodele Meruin Abubakar, Norzafir Md. Salleh, Norhamimah Mastor | ||
| Azman Hashim International Business School (AHIBS), Universiti Teknologi Malaysia (UTM), Malaysia | ||
| 2 | A Model of Consumers' Continuance Intention for Using Mobile Health App for Diet and Fitness | 13 |
| Rasha Najib Ahmed Abdullah Aljabali, Norasnita Ahmad | ||
| Azman Hashim International Business School (AHIBS), Universiti Teknologi Malaysia (UTM), Malaysia | ||
| 3 | Determinants of the Success of Social Media Use Among Government Agencies | 23 |
| Zainatun Naaemah Hussin, Stephen L. Sondoh, Christie Pei-Yee Chin | ||
| Universiti Malaysia Sabah, Malaysia | ||
| 4 | Refining Product Reviews Through Video in Social Commerce | 34 |
| Siti Zubaidah Mohd Zain, Ab Razak Che Hussin | ||
| Azman Hashim International Business School (AHIBS), Universiti Teknologi Malaysia (UTM), Malaysia | ||
| 5 | Exploring Continuance Intention Factors of Summative Computer-based Assessment (CBA) in Higher Education | 45 |
| Hassan Bello, Nor Athiyah Abdullah | ||
| School of Computer Sciences, Universiti Sains Malaysia, Penang, Malaysia | ||
| 6 | Exploring the Model for Smart River Health Assessment System based on 3s Principles: Safety, Suitability, and Sustainability | 56 |
| Mohd Ariff Majmi Zaaba, Zalizah Awang Long, Siti Noorain Roslan | ||
| Universiti Kuala Lumpur, Malaysia | ||
| Shahrinaz Ismail | ||
| Albukhary International University, Malaysia | ||
| 7 | Research on the Evolution Mechanism and Performance of Business Model Innovation of Science and Technology Start-Ups | 67 |
| Xing Lei, Nor Hidayati Zakaria | ||
| Azman Hashim International Business School (AHIBS), Universiti Teknologi Malaysia (UTM), Malaysia | ||
| 8 | Information Exchange Requirements for Malaysia’s Air Traffic Management | 78 |
| Anwar Awang Man, Ab Razak Che Hussin | ||
| Azman Hashim International Business School (AHIBS), Universiti Teknologi Malaysia (UTM), Malaysia |
Editors:
Associate Professor Dr. Rahayu Ahmad
Universiti Utara Malaysia
Associate Professor Dr. Ab Razak Che Hussin
Universiti Teknologi Malaysia
Associate Professor Dr. Shahrinaz Ismail
Albukhary International University
CO-ORGANIZERS
